CUSTOMER SUCCESS STORY INDEX EXCHANGE: OPTIMIZING ADVERTISING CAMPAIGNS THROUGH DATA ANAL YTICS Index Exchange (Index) is the most efficient ad marketplace for media owners to monetize their content and marketers to deliver relevant ad experiences on any screen, through any ad format. Index is a Supply Side Platform (SSP) and leverages programmatic advertising, a type of technology that increases efficiency and allows media buyers to run advertising campaigns at scale. Data is crucial to an SSP’s business so that advertisers can tailor ads to a consumer's preferences, delivering ads that are meaningful to the consumer. Challenge Brands and marketers partner with a Demand Side Platform (DSP) while publishers looking to sell their ad space inventory partner with an SSP , triggering an automa

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