Case study: Driving quotes for Aviva through email frequency testingCase study: Aviva email frequency testing - Copyright © 2014 Alchemy Worx 2 www.alchemyworx.com Case study: Aviva email frequency testing Alchemy Worx uses increased email frequency to give a 48% rise in the number of quotes and 4 fold increases in clicks for Aviva Background Aviva UK Direct Insurance have retained the services of email marketing agency Alchemy Worx since 2004. Initially the UK’s largest insurer needed a partner who could quickly and efficiently improve their email production so that they could outsource parts of it and take pressure off their internal team. As Aviva’s email program grew, so did their need for specialist email strategies to maximise the retur

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