234 Market St., Floor 4 | Philadelphia, PA 19106 215-600-0050 slicecommunications.com info@slicecommunications.com /SliceCommunications @slicecommunications @slicecommunications /company/slice-communications We began by diving into Endeavor’s target audiences and competition, as well as what differentiates it from other brands in the athletic apparel market. Endeavor’s focus on the highest quality fabric technologies and its view that athletic apparel is athletic equipment immediately set it apart from its competition and became the backbone of our messaging. We created a positioning statement, point of view and key messages for Endeavor, and used those as the driving force for the rest of the PR strategy. Since Endeavor’s pop-up was an aesthetically pleasing, open space, hosting e

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