234 Market St., Floor 4 | Philadelphia, PA 19106 215-600-0050 slicecommunications.com info@slicecommunications.com /SliceCommunications @slicecommunications @slicecommunications /company/slice-communications Slice used both PR and social media efforts to get the word out about the “Summer in Our Backyard” campaign. To enter into the contest, participants took photos with their favorite people, pets, or beers, and tagged it #BackyardSummer on Instagram and Twitter. The goal of Slice’s social media efforts was to drive as many submissions to the contest as possible within Yards’ designated target market. To enhance results, Slice monitored and optimized social media ad spending on a weekly basis. Slice used Woobox, Facebook, Instagram, and Twitter ads, and reviewed the data weekly to

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