234 Market St., Floor 4 | Philadelphia, PA 19106 215-600-0050 slicecommunications.com info@slicecommunications.com /SliceCommunications @slicecommunications @slicecommunications /company/slice-communications To generate likes, we began the Health Hero Challenge to interact with the region’s health and fitness community in a fun and engaging way. The campaign was developed as a three-phase challenge where the community would nominate individuals who had an impact on both their health and the health of the community at large. Once nominations were in and the semi-finalists were chosen, the community was asked to vote for the final four Health Heroes. From the final four, the winner was then announced to the community live at a celebration and broadcast over Facebook. The contest ran f

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