Case study | LV= Analysing intra- and cross-channel marketing spend and sales attribution allowed LV= to identify more effective ways to reach its customers and to deliver unique insights for its customer contact strategy to increase sales. Increasing LV=’s top line through marketing & media optimisation www.bearingpoint.com © 2014 BearingPoint Ltd. All rights reserved. Printed in the United Kingdom. BEUK1419. Committed consultants with

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