Case study | Barclaycard US By moving from a list-based marketing model to a customer centric one, Barclaycard US has been able to execute sophisticated, targeted, offer and contact strategies across multiple marketing channels. Its “ Always On Marketing” approach is now at the forefront for building a new vision for customer centricity. Enabling Barclaycard US to execute a credit card marketing (r)evolution www.bearingpoint.com © 2014 B

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