Absolutely, Positively Everything Email1 Masterclass in B2B SaaS: Email Email. It’s an important (and cheap) part of B2B communication. Knowing what your audience enjoys and how they’ll respond is key to starting or continuing a conversation. In this guide, we’ll show you exactly where to focus your efforts to sell more and worry less. Here’s a brief overview of what we’ll cover: 1. The Hidden Treasure of Email 2. The Anatomy of a Brilliant Email 3. The Three Essential Campaigns 4. Examples: The Good, The Bad, and The Ugly of Email 5. Email Engagement Metrics That Matter 6. Segment, Segment, Segment 7. Split Testing 8. Avoiding Temptation 9. Email Rendering 10. Glossary to Master Class in B2B SaaS: Absolutely, Positively Everything Email brought to you by WebMechanixMasterclass in B2

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