Auth0 helped Flo Health dramatically grow new-user sign-ups by enabling modern, secure social logins that simplified registration for millions of users and were implemented in under a month. By offloading complex authentication and privacy requirements to Auth0’s HIPAA-ready platform, Flo improved its onboarding UX, reduced drop-off during registration, and made signup mandatory without causing churn. These changes turned registration into a reliable growth lever, contributing to a 12.5x increase in sign-ups while letting Flo’s team focus on building health features instead of identity infrastructure.

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