Case Study

Increased sales thanks to clean salesrooms

Increased sales thanks to clean salesrooms

Rosenheim, October 2005 The fact that a general appearance is enhanced and improved through cleanness is not just a question of free aesthetics. "The first impression that a customer gains from stores like ours is the cleanness and orderliness of the salesroom," claims Karin Büchler, the owner of a retail cash-and-carry drinks store in Rosenheim-Kolbermoor. Following extensive conversion work the store was extended to an area of over 500 m2 and can now be seen in a new friendly design. Customers can choose from a wide range of over 300 different products. In addition, the wholesale department successfully serves trade customers, restaurants and bars. Precision surveys and analyses show that consumers draw conclusions on the quality of the products that a company offers from the cleanness.

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