Admiral Insurance was launched in 1993 with the idea that cheaper car insurance premiums should be available to more people, not just married couples over 40 with 2.4 kids, suburbanites. The company was interested in people who currently pay high premiums such as younger drivers, hot-hatch drivers, drivers of executive/luxury cars, people who live in cities - and often a combination of these. “With this solution, our customer helpdesks

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