Increase Postpaid ARPU up to 25%About our client A Swedish dominant telephone company and mobile network operator present in Sweden, Finland and Baltic States. To increase the rate of Postpaid Contract prolongations To increase Postpaid customers ARPU To increase handset sales To build a process that would automatically recom- mend a Next Best Rate Plan and Next Best Handset and communicate the oers through Omni-channel marketing including Tele-Marketing, POS, Customer Care, web, mobile apps and SMS. THE OBJECTIVES THE NEED THE SOLUTION We implemented a Next Best Action and Next Best Oer recommendation framework, select best action and oer combination for customer based on her context (lifecycle, consumption, churn risk etc.). We also automated the whole process from recommen

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