Predict Potential ARPU Once you have modeled your customers’ behavior, it’s possible to project their potential ARPU. This is much more accurate than simply targeting those users who have contributed towards a high ARPU in the past, since it is rarely the case that just because a user spends a lot of money on one app or service does not guarantee they will with another. So how do you predict their potential ARPU? By using data points like a user’s average click-through rate and responsiveness to marketing offers, as well as if – and when – they upgrade to a more premium tier of service. You can then find lookalike users to those who help generate the highest ARPU through audience segmentation, and target them accordingly. Now you have found your most profitable clie

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