Customer retention for prepaid base management With margins becoming increasingly thin, TELCOs must change tack. Instead of searching for a magic bullet that will fix all their customer loyalty problems, they should focus on breaking down their customer base management into atom-sized challenges and then building tailored solutions for every challenge. In addition, TELCOs need to address ever-increasing customer expectations. This presents a real challenge, as they don’t necessarily have the agility or resources 78% of the world’s mobile subscribers are prepaid – equating to billions of price-sensitive, transient consumers.

Join for free to read