Case Study
Telecom cuts churn up to 4x of postpaid subscribers recently migrated from prepaid plans
Telecom cuts churn up to 4x of postpaid subscribers recently migrated from prepaid plans Customer Retention Solution OFFER TAILORED POSTPAID PLANS PREDICT NEW CUSTOMER CHURN TARGET CUSTOMERS WITH HIGHER LOYALTY POTENTIAL CREATE A GROWING POSTPAID BASE Next generation predictive analytics Are they for you?Case Study The company needed to improve its existing marketing campaigns by selectively reaching out to the high-value subscribers who were most likely to stay with their new postpaid plans after migration from prepaid. THE NEED To build an automated solution in order to determine which subscribers are most likely to stay longer with the company after their migration from prepaid to postpaid plans. To reduce the churn rate acquiring better customers. THE OBJECTIVES