Marketing Objectives IBM Watson began expanding into new regions outside of the United Kingdom. As a result of this growth, they needed a trustworthy partner who would help them reach new audiences, whilst also continuing to target their established legacy territories. The ultimate marketing objective was to raise awareness, generate new leads and influence existing ones to grow into healthy sales opportunities across all regions. Campaign Outline Inbox Insight provided a platform for IBM Marketing to generate marketing qualified leads across the UK, DACH, Nordics, Benelux and the Middle East. We were given access to selected assets from the IBM Watson content library that were syndicated across a range of marketing titles published by Inbox Insight. These assets were sent

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