In pizza we crust How OpenKnowledge uncovered business opportunities using image recognition technologyCONTENT TALKWALKER © 03 The menu 04 The strategic value of measuring user generated content 06 A no-barriers approach to business expansion 08 A restaurant with a mission 10 Extracting insights step by step 14 Adapting business expansion plans to consumer behavior 17 The takeaway: strategic actions based on image recognition insights3 TALKWALKER © The menu A pizza restaurant looking to expand to new locations? Easy. Everybody loves pizza, right? Well, Venice-based Bella&Brava is no ordinary pizzeria. And so, when it came to market research for their business expansion, they decided to go where their audience is: social media. Think user generated content. Think strategic in

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