Owner Lenny Rago is an online ordering veteran. His foodler.com online menu had been bringing in sales for some time, but wasn’t particularly efficient: “When I would get the fax from foodler.com,” Lenny says, “I’d have to enter the order in the computer, so we were taking two steps.” Lenny saw the potential to speed up his order handling, and increase his online order volume, by integrating the Panino’s Pizzeria Web site with his SpeedLi

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