Case Study

In 2016, Allegravita was engaged by GMO Internet Group to support the pre-launch and launch of its new .SHOP top-level domain

In 2016, Allegravita was engaged by GMO Internet Group to support the pre-launch and launch of its new .SHOP top-level domain

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allegravita.com ALLEGRAVITA LLC | 67 WEST STREET SUITE 318 | BROOKLYN NY 11222 | USA | +1 347 850 7101 55 3 01-A509 | BEIJING 100080 | CHINA | +86 10 6253 0450 CASE STUDY Headquartered in Shibuya’s landmark Cerulean Tower, GMO Internet Group is listed on the Tokyo Stock Exchange and is one of Japan’s most success- ful internet infrastructure, online advertising and media, internet finance and crypto-currency ser- vices companies. GMO has more than 5,700 employ- ees, 2018 revenue of $430M and assets of $6.7B. In 2016, Allegravita was engaged by GMO Internet Group to support the pre-launch and launch of its new .SHOP top-level domain, which it acquired at ICANN auction for $41.5M earlier in the year. As a Japanese company, GMO faced similar chal- lenges entering the

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