allegravita.com ALLEGRAVITA LLC | 67 WEST STREET SUITE 318 | BROOKLYN NY 11222 | USA | +1 347 850 7101 55 3 01-A509 | BEIJING 100080 | CHINA | +86 10 6253 0450 CASE STUDY ILIFE is a leader in consumer robotics, developing and marketing a wide range of autonomous home vacuum and wet mopping devices. Based in China’s tech innova- tion hotspot of Shenzhen, the company employs 300 en- gineers and exports its popular home robots to more than 35 countries worldwide. In 2018,Allegravita was engaged by ILIFE to launch its newest model vacuum robot. Allegravita developed an innovative KOL strategy in which a panel of popular “mom and dad bloggers” and their kids competed against each other to make the big- gest mess in a specially-staged show kitchen in New York City’s Chels

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