Improving The Layout And Relevance Of Hearst’s Cross-Sell Module Led To Fewer Abandoned Carts, More Conversions
Improving The Layout And Relevance Of Hearst’s Cross-Sell Module Led To Fewer Abandoned Carts, More Conversions
1 PagesCASE STUDY © House of Kaizen copyright 2016 CLIENT: CHANNEL: VERTICAL: REGION: Hearst Magazines CRO Retail UK MAKING CROSS-SELL WORK: CONVERSION +14% Improving the layout and relevance of Hearst’s cross-sell module led to fewer abandoned carts, more conversions. RESULTS +8% -41% VISITS TO CHECKOUT BOUNCE RATE +14% VISITS TO THANK YOU PAGE THE CHALLENGE: ? Hearst Magazines had significant traffic to their basket p
