Improving sales and marketing processes by integrating CRM with customer data sources
Improving sales and marketing processes by integrating CRM with customer data sources
2 PagesScribe Software and Texas Rangers Case Study To continue thriving among the many Texas sports teams competing for fan market share, the Texas Rangers launched an effort to improve the efficiencies of its targeted marketing and sales campaigns. Senior management realized success depended heavily on integrating an advanced customer relationship management platform with external customer and prospect data sources. INTEGRATING TICKET-BUYING HISTOR
