B2B Business Required Tighter Sales and Marketing Alignment
B2B Business Required Tighter Sales and Marketing Alignment
2 Pages© 2019 DemandGen International, Inc. All rights reserved. All other product and company names may be trademarks of their respective owners. B2B Business Required Tighter Sales and Marketing Alignment At the beginning of 2018, PODS was launching a new business function to begin selling PODS into school districts and restaurant chains. DemandGen was brought in to help PODS optimize their instance of Marketo and create more alignment between sales and marketing. The marketing team at PODS had been using Marketo for marketing automation, but they had not utilized the platform’s full potential. The team was also using an old CRM platform, which didn’t integrate well with Marketo. The current deployment would not provide the sales and marketing alignment needed for marketing effect
