Introduction: Do B2B Customers Really Respond to Surveys? Thanks to advancements in technology, just about anyone can design and launch a survey. The prevalence of inexpensive survey tools, combined with the broader acceptance that the customer’s voice is critical for every business, has led to millions of online surveys being administered every year. With so many requests for feedback, it is easy to wonder: Do business to business customers still respond to surveys? For every survey we field on behalf of our B2B clients, we achieve a statistically valid sample with high response rates – so we can say confidently that yes, customers still do respond to surveys. When respondents feel the time they spend will lead to action, they are more likely to complete your survey.

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