IMPROVING INNOVATON CAPABILITY BY UNDERSTANDING THE INTERNAL INNOVATION CULTURE INNOVATION CULTURE CASE STUDY: The Challenge In 2016 Orkla Foods Sweden (OFS), one of Sweden's leading food companies, set out to understand and define their Innovation Culture aiming at improving their innovation capability. OFS manage a broad brand portfolio, with brands all the way from lifestyle to mass market in the innovation life cycle. This big brand spectrum makes it a challenge to match internal innovation culture with consumer culture. UNDERSTANDING INNOVATION CULTURE TO IMPROVE INNOVATION CAPABILITY The Approach HMT’s sister company, Co–Innovation Group, performed a team and department Innovation Culture Audit at OFS. The team analysis gives an answer to which Innovation Profiles are

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