The Only Good Animal Probiotics Brand
The Only Good Animal Probiotics Brand
4 PagesTHE ONL Y GOOD ANIMAL PROBIOTICS BRAND BRAND RE-POSITIONING CASE STUDY: GLOBAL BRAND STRATEGY CONSULTANTS FOR THE NUTRITION INDUSTRYThe Background: A pioneer in Animal Probiotics The Swedish company ProEquo AB is an offspring of the probiotic ingredient company Probi AB whose research led to the successful Swedish probiotic functional fruit drink: ProViva® and its sibling GoodBelly in the US. The functionality and success of the probiotic product was based on the identification of the right probiotic strain from a healthy human. Ph.D. Clas Lönner, one of the researchers behind ProViva®, realised the opportunity of applying the same principle even for animal health, took over the animal probiotic research from Probi AB, and launched a probiotic supplement for horses, which has bee
