SPINNING THE WHEEL OF INNOVATION FASTER INNOVATION CULTURE CASE STUDY: The Challenge Leipurin needed to extend it’s offering to not only include basic staple goods. How to transform from being an ingredient seller to become the obvious innovation partner to Leipurin’s customers? SPINNING THE WHEEL OF INNOVATION FASTER The Approach As an integrated part of HMT’s Strategic Co-Innovation workshop, an Innovation Culture Audit was performed with Leipurin employees during spring 2017. This was performed together with Co-Innovation Group. The long-term objective was to establish a consumer-centric business model towards Leipurin’s key customer segments. The Solution The Innovation Culture Audit elicits individuals’ natural behaviour preferences and style when it comes to inn

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