MAJOR SERVICE PROVIDER The company had already produced an analytical platform, which they were using to generate simple insights, but it was barely justifying its cost. Mastech InfoTrellis worked with the client to develop a set of pricing optimization models that were piloted in multiple market areas. Several other methods of leveraging the analytical platform were proposed as well, with an eye towards making the platform profitable for the company. Improving Customer Lifetime Value by Leveraging Advanced Statistical Techniques THE PROBLEM THE SOLUTION A large, regional North American service provider had been experiencing flat revenue growth for the past four years. During a re-shuffling of the C-Suite, the company made a bold investment in using analytics to find new revenue-g

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