Case Study

Implementing a Centralized, Worldwide Customer Account Master

Implementing a Centralized, Worldwide Customer Account Master

Mastech InfoTrellis was engaged to evaluate the enterprise customer hub solution provided by another vendor. Based on the detailed assessment report, the client requested us to take ownership of the MDM program and define the MDM roadmap. Our team devised a first-of-its-kind solution that involved combining the power of probabilistic matching provided by IBM Initiate with the precision and robustness of IBM MDM AE Server design for more than one billion customers. Given the amount of data and complexity, the solution was delivered in a record one year’s time. Our team traveled to various client locations around the globe and met with business users to showcase the results of bulk cross-matching and further tune the probabilistic matching algorithm. Implementing a Centralized, World

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