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Improved ROI With Data-Driven Addressable TV Retargeting

Improved ROI With Data-Driven Addressable TV Retargeting

Neustar
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01 Marketing Solutions Case Study / Auto Addressable TV OCRM Target Smarter and Reach Further with Data-Driven TV Global Auto Manufacturer Increases Auto Sales Through Addressable TV Remarketing KEY TAKEAWAYS increase in purchase lift rate Improved ROI with data-driven addressable TV retargeting Smarter segmentation and more personalized engagement Lower acquisition costs compared to linear TV 27 %02 A Marketer’ s Dilemma A globa

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