Creative Communications Strategy Drives App Downloads for Client Challenge Performics' client sought to create an engagement strategy inspired by the idea that each savings book has a story and has shaped consumers' lives. With this strategy, our client would present themselves to the consumer in an emotional way. Consumer The target audience included consumers with banking needs. Strategy Performics sought to transform the savings books into a media touchpoint, making them the ?rst personalized savings books in Asia. Consumers were able to design their own savings book with images using a DIY microsite that Performics created. Results Some personal savings books were created for the consumer, newborn babies, parents, and signi?cant others. Because of Performics’ implementations, our ?nanc

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