COMARCH LOYALTY MANAGEMENT IMPLEMENTATION AT LONDON HEATHROW AIRPORT n to ensure world-class customer service n to provide relevant and motivating rewards n to adapt and expand to new technologies like Apple Passbook and mobile website to provide easiest access to information n to improve and speed up the process for partici- pating point-issuing partners n to migrate quickly from the old platform to the new with minimum disruption to member base n to ensure cost effective management and opera- tional delivery of Heathrow Rewards THE SOLUTION Comarch provided a comprehensive loyalty solution enhanced with additional management and opera- tional services. The Loyalty Engine implemented on the basis of Comarch Loyalty Management for Airports platform consists of four flexible in

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