REAL RESULTS: FUTURE OPTIMIZATION: SIMULMEDIA OTHER TV MEDIA BOTH SHARE OF TRANSACTIONS SHARE OF NEW CUSTOMERS 34% 34% 63% 66% 3% SHARE OF BUDGET 21% 79% The quarter with Simulmedia on the plan (Q4 ‘14) had a 38% lower Cost per Thousand Reached and an 11% higher Return on Ad Spend (ROAS) compared to the quarter without Simulmedia (Q1 ‘15). Q4 ‘14 was 55% more e?cient at driving incremental site visitors and 13% more e?cient at driving increme

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