Dstillery Drives an Incremental Audience for a High-End Fitness Equipment Brand BACKGROUND A high-end fitness equipment brand has been working with Dstillery to drive new product sales. CLIENT CHALLENGE Prove that programmatic prospecting was truly driving an incremental audience that would not otherwise have converted. Garner deeper insights into this audience. DSTILLERY SOLUTION By pixeling a few key pages on the client’s site, Dstillery was able to learn which digital actions preceded sales conversion. Using those scored behaviors, Dstillery identified and built an in-market audience. The bulk of this audience saw the brand ad, while a percentage of this audience was held out and exposed only to a PSA (public service announcement) to measure the true incrementality of ad exposure. In o

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