1 IM Group and BlueVenn Create a Unified Na7onal Marke7ng System for Subaru Car Dealerships As the UK importer of Subaru cars, IM Group coordinates the activities of over 60 dealerships around the country. It has called on the services of marketing software specialist BlueVenn, to create a Single Customer View database that supports fully coordinated, ongoing national marketing campaigns that are carefully segmented and targeted at individual customers. IM Group has been able to harness data from its website enquiries to provide a detailed picture of customer journeys, leading to higher conversion rates to test drives and then to sales of Subaru cars. A BlueVenn Case Study Number of enquiries leading to test drives has risen by a factor of Number of test dri

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