Case Study Maximizing Efficiency at The Washington Post with BlueVenn The Washington Post is one of the most distinguished and influential newspapers in the US, with a daily circulation over 474,000. The newspaper has been a BlueVenn client since 2008, using BlueVenn’s marketing automation tools to grow its audience and target prospects with acquisition strategies. The BlueVenn platform also gathers data from The Washington Post’s readership, to create more relevant retention campaigns, managed both internally and with the help of other third-party vendors. Nearly a decade later, the newspaper continues to use BlueVenn marketing solutions (better known to the US news media industry as MaaX), to bring in multiple sources of data from its print subscribers to automate campaig

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