1 BlueVenn is a Blue Group company. Case Study Mark Allen Group powers business growth with BlueVenn Findlay Media (now part of the larger Mark Allen Group as MA Business) is a leading UK business media company for the manufacturing and engineering industry. It was looking to boost its data analytics capability to support its ambitions for growth beyond its core business-to- business publishing activities. It had a requirement for a flexible database marketing solution that would allow it to manipulate and analyze data in-house. With BlueVenn ’s marketing solution, Mark Allen Group is now able to provide internal and external clients with fast, actionable intelligence. 2 Case Study Mark Allen Group: Mee?ng the Challenges of Growth The MA Business division of Mark Allen Gr

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