Case Study

Iittala Knows Its Customers – By Name

Iittala Knows Its Customers – By Name

Pages 2 Pages

Customer story SIDE 1 MyIittala customers are privileged in more ways than one as they do not need a loyalty card. Iittala recog- nises loyal customers simply by name, whether they are making purchases in one of the factory outlets, such as Iittala Outlet Arabia in Helsinki, or Iittala stores in Sweden or Belgium, for example. The customers can use the bonuses earned for their purchases in all of Iittala’s over 60 stores, one euro at th

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