AIB Bank is one of the biggest banks in Ireland, with a long heritage and a large customer base. Recently, AIB has embarked on a number of strategic initiatives. One of these has been to use data analytics to drive the business through a deeper understanding of customer needs and preferences, using data analytics to enhance the customer experience. Consequently, AIB has invested heavily in analytics, data, skills, infrastructure and people. AIB frequently has a need for highly-skilled analytics talent. In a competitive market for skilled resources, AIB has a requirement to quickly and efficiently scale up its analytics capability, and approached Idiro about bringing some of its data scientists into AIB on a consultancy basis.

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