Idiro NBA is a high performance, personalized marketing solution that drives sales across a company's customer base over multiple channels e.g. call centre, web, store, handset etc. diro NBA contains a self-learning prioritisation engine that optimises the selection of offers for customers, making sure that they are presented with the most relevant offers based on their individual profile. Idiro NBA enables a business to transform their call centre (and other customer contact channels) into profit centres.

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