CaseStudy Subscripition CaseStudy Plated Turns Aspirational Foodies Into Subscribers With Taboola “Taboola was the perfect partner for Plated as we entered the world of content marketing, giving us the flexibility to test and optimize toward different goals as our priorities changed, and ultimately generating entirely new strategies to help drive sales.” - Matt Kerestesy, Director of Paid Media, Plated Plated is a New York-based startup that assembles and delivers meal “boxes” in which ingredients are locally sourced. 75% Decrease In Acquisition Cost Impressions Generated Increase in New Member Sign-Ups 1B 12% COMPANY CHALLENGE SOLUTION RESULTS Expand customer reach outside of the usual acquisition channels. Leverage Taboola’s technology to conduct A/B testing and analyze c

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