1 © GfK June 30, 2015 | Case studies Identifying innovation opportunities in the chocolate market A major manufacturer of sweet and savory treats in Eastern Europe. Situation Our client wanted to uncover new ideas to grow chocolate sales and increase brand relevance without competing solely on price. Approach First, we applied core methodologies from GfK Smart Discovery and GfK FutureWave to draw a Future Market Map for the client. We co

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