Home

Case Study

Digital insights for contact lens market growth

Digital insights for contact lens market growth

GfK
Pages 1 Pages

1 © GfK 2015 | Case studies Digital insights for contact lens market growth Situation ? Alcon is a challenger brand in the competitive, fast-growing Russian contact lens market. ? To grow its share it needed actionable data about the customer decision journey. ? With digital marketing channels becoming more important than ever, it also wanted to optimize its digital targeting and communications. Approach ? We ran an integrated resear

Join for free to read

Related Solution Sets

SEO (Search Engine Optimization)

You Might Also Like


The ISG Provider Lens™ Payroll Managed Services 2025 Report
Report The ISG Provider Lens™ Payroll Managed Services 2025 Report
ISG

The new growth game: Beating the market with digital and analytics
Report The new growth game: Beating the market with digital and…
McKinsey & Company

A CFO’s lens of critical finance initiatives
Ebook A CFO’s lens of critical finance initiatives
Medius

THE RELIABILITY JOURNEY THROUGH THE LENS OF TIRE MANUFACTURING
Ebook THE RELIABILITY JOURNEY THROUGH THE LENS OF TIRE MANUFACTURING
Allied Reliability Group

More from GfK


Inflation, innovation and insight: Carving out growth for retailers in 2023
White Paper Inflation, innovation and insight: Carving out growth for…
GfK

Breakfast moment insights deliver business benefits
Case Study Breakfast moment insights deliver business benefits
GfK
Case Study Research improves digital campaigns
GfK

Research improves digital campaigns
Case Study Research improves digital campaigns
GfK
© 2025 Contentree.  All Rights Reserved   |   Privacy and Cookies   |   Legal   |   Do not sell my info