Top 5 Personalization eBook Series ONLINETop 5 personalization ideas for online classifieds According to a McKinsey report, the online classifieds ad industry has been growing dynamically, operating at margins exceeding 60%. For many years, the most popular hub of classified ads were newsletters, which created an opportunity for buyers and private sellers to meet. The wave of digitalization deeply changed the way classified ads are consumed today, creating a lucrative new space for digital players. Online advertising has enjoyed double-digit annual revenue growth rates in emerging markets and reached 10% in more mature markets as per a McKinsey study of 2015. Whether the business model is horizontal, offering ads across a wide range of categories, or vertical, o

Join for free to read