Case Study

How MadeiraMadeira achieved 52X ROI by leveraging Architect to deliver consistent journeys across WhatsApp, SMS, and Email

How MadeiraMadeira achieved 52X ROI by leveraging Architect to deliver consistent journeys across WhatsApp, SMS, and Email

Pages 5 Pages

MadeiraMadeira, Brazil's largest home goods platform, partnered with Insider to enhance cross-channel communication and customer journeys. By leveraging Insider’s AI-native platform, Architect, MadeiraMadeira integrated communication channels like WhatsApp, SMS, and Email in less than a week. This integration enabled personalized and timely messages, resulting in a 3.5X higher conversion rate on WhatsApp and a 52X ROI. The collaboration improved customer engagement, streamlined marketing efforts, and strengthened customer relationships, contributing to MadeiraMadeira's success in the competitive online shopping market.

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