eBook Series IDEAS for the AUTOMOTIVE INDUSTRY Top 5 PersonalizationTop 5 Personalization Ideas for the Automotive Industry Buying a car is a long process since for most customers it is the second most expensive purchase after a house. According to a 2014 research by J.D. Power, automotive shoppers spend an average of 114 hours researching online before making the final decision. Until the final purchase decision is made, there is a great deal of online browsing involved, including reading reviews, comparing prices, calculating costs, and more. This creates a great opportunity for automotive brands to communicate with their visitors effectively. Even after completing a purchase, customers’ relationship with the brand continues as they will eventually come bac

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