Case Study

IBM

IBM

Pages 7 Pages

CASE STUDY Ignite Innovation by Expanding Your View: Better Thinking. Better Performance. Better Results.OBJECTIVE: T o update the company’s highly benchmarked and successful global leadership development program. When IBM began the process of updating its highly benchmarked and successful Basic Blue for New Leaders (BBNL) leadership development program, one thing was certain: quality couldn’t be sacrificed for efficiency. Richard DeSerio,

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