IBM Challenge Client: IBM Client: IBM Agency: George P Johnson Agency: George P Johnson Driven by three I’s—instrumentation, interconnectedness and intelligence, IBM's 'Smarter Planet' initiative has been running for over a decade. It since become their growth strategy, prompting forward-thinking leaders and citizens around the world to consider innovative ideas. The goal for the roadshow was to reach academics and students face- to-face. The experience needed to introduce the skills and technology required for a Smarter Planet, so they could be competitive in tomorrow's world. Smarter Planet TourSolution Partnering with the world's leading experiential agency, we designed a multi-zone experience where candidates were able to interact with a variety of smart devices and get advice from

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