IBM’s mission to improve digital engagement “If you think about IBM, we are a 105-year-old company. And for about 104 of those, we were focused on being the best in-person seller of technology services and products,” says Kevin Pollack, head of IBM’s Global Email Marketing Practice. Kevin should know, as his team’s responsibility applies to all of IBM email marketing – “Enabling & Elevating” across all business units, products, services and

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