Urban Adventure Tour Driving Excitement, Changing Perceptions Client: Land Rover Client: Land Rover Agency: Imagination Agency: Imagination The launch of a new Land Rover is always a big occasion - with over sixty years of building iconic utility and sports vehicles, expectations are always high. So when the market greeted the new Evoque with apprehension, Land Rover wanted to hit the road and get face-to-face with consumers. Land Rover RoadshowThe Result Together with Imagination, we created a spectacular multi-truck campaign with free-running acrobatics and an outdoor 4x4 test track that could stage thrilling live demonstrations. The centerpiece was thefor themselves that the Evoque was a true Land-Rover: a world class example of British engineering. 45 show-stopping live events 45 sh

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